How to Geotag a Photo on iPhone When It Shoots HEIC
iPhones save photos as HEIC by default and our editor takes JPEG, PNG and WebP. Here is how to get a JPEG out of an iPhone, then put a real location inside it.
Local SEO & GMB
Strategies and tactics to dominate local search results and Google My Business.
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How to Geotag Photos on Android, Whatever the Brand
Samsung calls it Location tags, Pixel calls it Save location, OnePlus calls it Store location data. Here is the setting on each, and what to do about photos that already missed it.
EXIF vs IPTC vs XMP, and Which One Google Reads
A photo can carry three separate metadata standards at once. Here is what each one is for, who reads it back, and why the descriptive fields you filled in may be in the block Google ignores.
Can You Rank Photos on Google Business Profile?
There is no photo ranking to compete in, and three published tests have now gone looking for one. Here is what they found, what Google has said on the record, and what to do with your photos instead.
How to Geotag Photos for Google Business Profile
Google's photo uploader has no location field, so a geotag has to go into the file before it leaves your computer. Here is how to put it there, and what three published tests say it will and will not do.
Google Business Profile for Barber Shops: Photos
Every barber's profile has the same hours and the same booking link. The cuts are the only part that is yours. Here is the photo category Google asks for, how to shoot before-and-afters that stay matched, and who owns the picture afterwards.
Google Business Profile for Restaurants: Photo Guide
Hours and a menu link are table stakes. The photographs are the only part a hungry person actually reads. Here is the photo set Google asks for, why naming your own dishes matters, and what the file itself records.
Why Is Geotagging Important for SEO? The Evidence
The claim that geotagged photos lift local rankings has now been tested: one metric of seven improved and four got worse. Here is what the evidence actually supports, what Google documents instead, and where photo location still earns its place.