Our Blog
Latest insights on photo metadata optimization, local search marketing, and image SEO.
How to Geotag a Photo on iPhone When It Shoots HEIC
iPhones save photos as HEIC by default and our editor takes JPEG, PNG and WebP. Here is how to get a JPEG out of an iPhone, then put a real location inside it.
DEVFINIXSep 19, 2026
How to Geotag Photos on Android, Whatever the Brand
Samsung calls it Location tags, Pixel calls it Save location, OnePlus calls it Store location data. Here is the setting on each, and what to do about photos that already missed it.
DEVFINIXSep 19, 2026
EXIF vs IPTC vs XMP, and Which One Google Reads
A photo can carry three separate metadata standards at once. Here is what each one is for, who reads it back, and why the descriptive fields you filled in may be in the block Google ignores.
DEVFINIXSep 19, 2026
Does WhatsApp Remove Location From Photos?
A photo sent the ordinary way arrives without its coordinates. The identical file sent as a document arrives with them intact. Here is the evidence for each, and the popular claims that cannot be sourced at all.
DEVFINIXJul 22, 2026
What Is Geotagging? The Tags Behind a Located Photo
Geotagging is the act of storing a location inside a photo file itself. Here is exactly which EXIF tags hold it, and what happens to them when you upload.
DEVFINIXJul 22, 2026
How to Geotag Photos: The Four Steps That Work
Geotagging a photo means writing a latitude and longitude into the file itself. Here are the four steps, what the photo actually stores, and the one missing field that sends a correct coordinate to the wrong hemisphere.
DEVFINIXJul 22, 2026