The parts of local SEO a medical practice actually controls, and the part every checklist skips: what your own photo files record about where and when they were taken.
The keyword groups that matter for a dental practice, and the part no keyword list covers: what your own photos record about your patients, your staff and your clinic.
Your site photos are a daily record of work at an address on a date. Here is what that record can settle, what it cannot, and the one field that makes an archive usable two years later.
The claim that geotagged photos lift local rankings has now been tested: one metric of seven improved and four got worse. Here is what the evidence actually supports, what Google documents instead, and where photo location still earns its place.