
Google's photo uploader has no location field, so a geotag has to go into the file before it leaves your computer. Here is how to put it there, and what three published tests say it will and will not do.

The parts of local SEO a medical practice actually controls, and the part every checklist skips: what your own photo files record about where and when they were taken.

The claim that geotagged photos lift local rankings has now been tested: one metric of seven improved and four got worse. Here is what the evidence actually supports, what Google documents instead, and where photo location still earns its place.